Vitality Group Revenue and Competitors

Vitality Group changes the economics of healthcare by integrating expertise in wellness, insurance and technology to change the behaviors that lead to poorer health. Uniquely monetizing health in ways that actively encourage engagement in healthier lifestyles, Vitality provides benefits from day one to members, employers and society. Vitality brings a global perspective through successful partnerships with employers of all sizes (U.S. corporate wellness offering) and best-in-class insurers around the world, in countries including the United States (John Hancock), Canada (Manulife), the United Kingdom (Vitality Health, Vitality Life), Europe (Generali), South Africa (Discovery), China (Ping An), Singapore (AIA), Australia (AIA) and Japan (Sumitomo Life). Drawing on behavioral economics, Vitality supports, guides and incentivizes individuals to improve their health, and then prices their risk dynamically over time based on their engagement in the Vitality program. This Shared-Value Insurance model results in material benefits shared between the employer (lower health claims), insurer (more profits), members (greater health and financial rewards) and society (a healthier, more productive workforce). Vitality Group is a member of Discovery Ltd., a global financial service organization and pioneer of the Shared-Value Insurance model. The Vitality program currently serves more than seven million members in 14 countries around the world with plans to launch in an additional 10 markets over the next two years.