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Jordan Lebaron Email
Divisional VP, Marketing Channels . REI Co-op
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Current Roles
Employees:
12458Revenue:
$4BAbout
In 1938, mountain climbers Lloyd and Mary Anderson joined with 23 fellow Northwest climbers to found Recreational Equipment, Inc. (REI). The group structured REI as a consumer cooperative to purchase high-quality ice axes and climbing equipment from Europe because such gear could not be purchased locally. The word quickly spread, and soon many other outdoors people joined the co-op. As REI grew, so too did the range of outdoor gear available to the co-op members. During the past six decades, REI has grown into a renowned supplier of specialty outdoor gear and clothing. We serve the needs of outdoors people through 69 retail stores in the U.S. and by direct sales via the Internet (REI.com and REI-OUTLET.com), telephone and mail. Today, REI is the nation’s largest consumer cooperative with more than 2 million members.REI Co-op Address
1700 45th Street EKent, WA
United States